Friday, 28 March 2014
This is the cover to my forthcoming book 'Mug and Tweet' - Social Communication in the digital age.
The book will be available in April.
The foreword of 'Mug and Tweet' is by Tim Fargo - Online Influencer and Bestselling Author of 'Alphabet Success'
Here is the foreword by Tim :
I'm very pleased to write the foreword for Mug & Tweet by Rich Simmonds. Not only because of the high regard I have for Rich, but also because amidst the clamor for more information on the social media tool-set, Rich has had his usual contrarian vision to address the more fundamental issue of communication itself, and how that can be powerfully married to our current and future social media tool-set to maximize our potential.
With the advent of social media, people are highly interested in how to use the various tools, with little regard to the quality of the communication they'll be conducting. We are social animals, and as Rich points out, hard-wired to communicate with one another. But more often than not, the quality of that communication is of questionable quality. If anything, the speed of today's interactions require an improved, deeper understanding of communication.
The purpose of Mug and Tweet is to help us navigate the sometimes treacherous waters of today's multi-dimensional communication with skill and grace. Rich is offering us a guide to help us interact competently - and avoid landing on the rocks of disagreement, misunderstanding and discord.
This message is extraordinarily important as the expansion and speed of communication tools have created tremendous opportunities to interact on a level that enhances both our business and relationships.
The growing transparency of our world dictates that we both listen and speak with clarity.
What Rich further explains is how important that clarity is, as social media now transforms our previously linear communication to complete openness. The previously ‘two-sided’ e-mail might now instead be communicated as a tweet heard around the world. Mug & Tweet will help you find the opportunity in what previously may have seemed a daunting threat.
Whether you’re dealing with a dissatisfied client or even an upset spouse, it means that some element of communication has gone awry. Something was promised either explicitly or implicitly and the perception of the recipient is that it wasn't delivered - leading to an impasse.
But, as Rich points out, we must move away from our ‘complaints culture’ where mistakes and manipulation fester, block and entrench the dysfunctional brand/business-centric culture. It's time to replace this with an customer-centric environment where errors actually drive education and understanding.
Through actively utilizing the openness of modern social media, we can turn blame to benefit, and irritation to improvement.
Moreover, the message isn't just upward or downward - it's a potentially limitless communication both inside and outside our relationships: to existing friends and clients, and potential friends and clients, not to mention competitors, enemies, and pretty much anyone else who happens to be paying attention!
While this may all seem rather challenging, it translates into amazing opportunities. To be sure, there are some communication ‘hills to be climbed’, but with Rich's guidance you'll find the view from the top to be pretty spectacular.
Tim Fargo @AlphabetSuccess
Bestselling Author – Alphabet Success
Thursday, 27 March 2014
We have often heard that YouTube is the second biggest search engine in the world, but did you know it is also the world’s second largest social media platform?
Yes YouTube is actually a social media platform, but have you ever had a conversation on YouTube, shared a video with your friends of someone you actually follow and wish to build a relationship with, or has your sharing been limited to the videos that everyone is watching?
Today’s challenge is to comment and engage with the creators of YouTube videos so that you can build mutually beneficial relationships on the YouTube platform.
The opportunities are waiting for you …
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
Thursday, 13 March 2014
Press Release by Miss Earth South Africa
The Miss Earth South Africa Women Empowerment and Leadership Programme once again promises to be one jam-packed with environmental milestones, sustainable achievements and green dreams as the organisation embarks on their annual search for South Africa’s next green beauty. Young women between the ages of 18 and 26 are invited to submit their applications for the 2014 programme, which strives to empower young South African women to take an active role in sustainable development, food security, community greening, energy efficiency and carbon reduction programmes. With applications for the 2014 programme officially open, the organisation is eager to follow their phenomenal achievements of 2013 and to start working with amazing young women from across the country.
The 2013 programme saw the organisation achieve numerous milestones, including distribution of in excess of 13,000 stationery packs at underprivileged schools with Sappi and touching thousands of learners and community members through various greening and community upliftment projectsaround the country. The organisation also travelled to West Africa to launch the Miss Earth Côte d’Ivoire programme and spent World Environment Day and World Ocean’s Day greening this West African state with Ivorian government and local UNEP officials. Finalists in the 2013 programme had the opportunity to travel to Cape Town and around Gauteng for numerous greening and community projects and educational workshops with Reliance Compost.
The Miss Earth South Africa programme aims to expose young South African women to important issues such as Water Stewardship, Energy Efficiency, Renewable Energies, Glass Recycling and Sustainability.Successful candidates will have the platform to be hands-on involved in educational programmes, workshops and much more. The programme aims to add value to the lives of all the successful 2014 candidates. Miss Earth South Africa 2013, Ashanti Mbanga, was fortunate to travel extensively during the year of her reign and believes that her participation in the programme has changed her life in numerous ways, “It was during the competition that I realised how blessed I am to have the sponsors, partners and support that I have; I never lacked for anything and that helped me to be fully involved in all levels of my international experiences.”
The crowing of the 2014 Miss Earth South Africa will take place at an event later this year, which will be attended by high profile dignitaries, celebrities, and local and international green leaders. Proud partners of the Miss Earth South Africa include Tsogo Sun, IMPERIAL Toyota, Sappi, Crystal Forum, Reliance Compost, and Bijan Boutique Hairdressers.
Log on to www.missearthsa.co.za to download an application form and for details of application requirements. Like their Facebook page and follow them on twitter (@missearth_sa) for regular updates throughout the programme. Entries close on 20 March 2014 and interview sessions will take place across the country from the 29 March and throughout April. Successful candidates will be notified of interview dates in their area. Join the green and glam revolution and be part of a solution to fight the effects of climate change. An opportunity of a lifetime awaits. Hang up your Heels for Gumboots! For more on the Earth journey visit www.missearthsa.co.za, follow Miss Earth South Africa on Twitter (@missearth_sa) or Like the Facebook page (https://www.facebook.com/missearthsa).
Log on to www.missearthsa.co.za and for further information and images:
Issued on behalf of the MISS EARTH SOUTH AFRICA EXECUTIVE DIRECTOR