Sunday, 3 March 2013

Definitions : Social Business / Social Network / Social Media

There is growing consensus over these terms, allowing the focus to shift from debate to putting the concepts to work.

Social technologies are the tools that connect people, information, and assets across time and place. Not just about content, but more about context and community.

Social media are the places where people assemble to do work. In this context, the primary implication is assembling and working electronically.

Social network is the actual embodiment of who knows what and who knows whom – the collection of connections and interests expressed in a connected social graph.

Social business is the concept of activating social networks using social technology and media to create business value, across any number of functional or business processes. 

This information was extracted from the Deloitte, Tech Trends 2013, Elements of Postdigital and can be found at